Meet Art Wolfarth, a man whose passion for entertainment began early on, with heroes that weren't sports icons but rather, the likes of Disney, Houdini, Edison, and the comics of the early 20-30's. With this drive, Art attended college, fully intending to break into the entertainment industry. And boy, did he ever. By the time he graduated, he had five degrees in his back pocket in Marketing, TV/Radio Production, Humanities, Advertising, and Digital Media Arts.
Art went on to work at some big names in the industry, like Z-100 radio, WOR-TV, CBS, NBC, and Bell Labs. However, he found his true calling in the Night Club & Bar Industry, working his way up the ranks until he was the Food and Beverage Director at the luxurious 5-star hotel, The Miami Biltmore. There, he honed his skills in the food and beverage areas and even took courses at the esteemed Miami Johnson and Whales.
Upon returning to Jersey, Art worked as a bartender and then as the marketing director for Poor Billy's in Woodbridge. It was there that he really made a name for himself, creating some of the top bar and club promotions of the day. He was written up an impressive 17 times in Nightclub & Bar Magazines within just a 3-year period, giving him the momentum to start his own production company in 1990 called Wiseguy Promotions.
With a staff of 6, Wiseguy Promotions took the NJ industry by storm, introducing Velco Jumping, Human Bowling, Sumo Wrestling, and more to the Jersey market. Art's company also created catchy club promotions and theme parties that are still being used today.
Art believes in brand extension, and his company has expertise in MC/DJ's, Theme Parties, Trivia Shows, Food and Beverage Consultation, Recipe and Menu Design, and more. Under Art's direction, Wiseguy Promotions is still going strong, and in 2020, celebrated its 30-year anniversary!
Thanks to the success of Wiseguy Promotions, Art has been employed by some of the best establishments in New Jersey, including the Taj Mahal, Bar Anticipation, The Headliner, Resorts, Trump Plaza, Club Abyss, Poor Billy's, MVP's, Mister East, Park East, Central Park, MJ's, Big Shots, The Birch Hill, Planet Hoboken, The Hop's, Jimmy's, Shout, and more. With Art at the helm, there's no doubt that the entertainment industry in New Jersey is in good hands.